Unisa Short Courses : Unisa Marketing Courses


This Unisa short course in marketing covers a wide variety of marketing disciplines including marketing management, target marketing, pricing and consumer behavior. Experience indicates a need of marketing skills among business people. It is becoming increasingly important for businesses to be pro-active to changes in the marketing environment.

This short course aims to equip business people with the marketing skills required to take on the challenges in a fast-moving South Africa.


Duration of the short course
11 weeks.

Registration requirements

A senior certificate or equivalent qualification.

Content
Marketing Management

The course covers the following topics:

  • Marketing Overview and Marketing Concepts
  • Marketing Environment
  • Consumer Behaviour
  • Marketing Research
  • Segmentation and Target Marketing
  • Product Decisions
  • Price Decisions
  • Distribution Decisions
  • Promotion Decisions
  • Strategic Marketing and the Marketing Plan

A practical approach is followed in the presentation of the course, where case studies and assignments form an integral part of the course content.

Evaluation and examination
Candidates will be evaluated on the basis of assignments, an individual project and a three-hour examination paper to be written in Pretoria at the end of the course.

Assignments, case studies and participation in discussions will be taken into consideration in allocating a final mark.

To pass, a student must obtain a minimum of 50%.

Certificate
On successful completion, students will be awarded a certificate by the University at an official certificate ceremony.

Lecturers

Prof J W Strydom
Tel: (012) 429-4455
Cell: 082 449 7506
E-mail: strydjw@unisa.ac.za

Mr Richard Machado
Tel: (012) 429-4020
Cell: 082 449 7502
E-mail: machar@unisa.ac.za

Prof MC Cant
Tel: (012) 429-4456 [w]
(012) 997-1350 [h]
Cell: 082 449 7502
E-mail: cantmc@unisa.ac.za

2 Responses to Unisa Short Courses : Unisa Marketing Courses

  1. Lesego Funde says:

    I would like to do a year course in marketing through UNISA. I have studied Logistics with Pretoria Technikon, and also working for Nestlé as Brand Manager for 5 years. How do I go about applying for the 1 year certificate?

    Regards

    Lesego

  2. Bridget Obiozor says:

    I would like to do the short course in marketing through Unisa pls can u forward me the details. Must importantly i stay in Jhb. Pls help.
    Thanks for the needful
    Bridget

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